Corona
Visual Identity System

The Corona visual world was born out of the combination of the screen printed label, and our new brand platform–outside we come alive. The resulting identity celebrated a raw and human approach to the treatment of graphics and subject matter of photography. The identity system included an iconic screen printed bottle and tagline, and modified typeface to be more hand-cut. This visual system extended to all their marketing touch-points including print advertising, retail, packaging and events.

Role: Senior designer, photography art direction, & production.
Creative Director: Alvaro Sotomayor // Art Director: Kia Heinnen