Facebook
More Together

Wieden+Kennedy worked with Facebook to put ‘groups’ at the centre of their communications, in the largest Facebook brand repositioning to date at the time. The More Together platform first launched in 
the US, followed by a global 2nd phase. The launch was led by W+K Amsterdam in partnership with W+K Portland, and included TV and an extensive print and OOH campaign. The OOH work comprised of several station dominations in major cities, dozens of OOH spectaculars, and a collection of hand painted murals by Overall Murals. As the work rolled out for the 2nd phase, we worked together with our design teams across the W+K network to create impactful work that would be consistent globally, but could speak locally with subject-matter and content.

Role: Design and Production