Nike Netherlands
Leeuwinnen

The women's Dutch National Team were growing in success, and surpassing their male counterpart, yet they still wore the lion crest over their hearts. As a proactive project, Wieden+Kennedy proposed replacing this lion crest with a lioness. A symbol by which the women athletes were already called: Orange Lionesses. The aim was to garner support and enthusiasm for the less-watched and less-funded women's team. The work was very well received sparking enthusiasm for the team as they went on to win the European Championships for the first time.

Role: Design and production.
Art Director: Hannah Smit // Logo Design: Steele Bonus

Awards & Recognition:
Beazley Designs of The Year - Nominated and featured project (1/87)
Cannes Film Festival - 1 Bronze, 2 Silver, 1 Shortlisted
Creative Review - Winner, May Annual
Epica - Silver
Eurobest - Grand Prix
One Show - Gold and “Best in Discipline” for design
Webbys - Honoree