Coke Light / Diet Coke
Visual Identity System

Diet Coke and Coca-Cola light approached W+K Amsterdam to reimagine the brand’s use of its core brand colour, silver. We developed a series of shimmer-like moiré patterns that echoed the look of a metallic surface, helping make up the base of a new identity for their key markets. The moiré treatment along with photography and a key visual system was developed for the brand communication and packaging.

Role: Design and Production