Desperados
Way of the Desperados

Campaign launch and re-brand of the tequila flavoured beer, Desperados. The new identity was rolled out across print, TV, digital, merchandise and point of sale. The print headlines were each hand-drawn mounting to over 80 illustrations across the 28 executions for multiple languages, markets, and product variants.

We also partnered with Resn to create an immersive tumblr site full of playful gifs and easter eggs. The site won FWA Site Of The Day and FWA Mobile Site Of The Day.

Role: Design and Production