Milka
Board Game Design

A proactive project by Wieden+Kennedy to bring families together over some delicious Milka Biscuits. The players are prompted to collect as many biscuit tokens as possible by completing tender challenges, while winning Milka Biscuits along the way.

The Milka Biscuit Run bridges the fun appeal of a children’s game, with the well-crafted design of a traditional board game. The use of the Milka biscuit jars as game pieces, and Milka biscuits as rewards, ties the whole experience together as a playful way to enjoy the Milka brand.

Role: Design & Production