The Real Cows of Milka

"Lila" is the lilac-coloured mascot cow of Milka, and has graced the chocolate bars and branding for almost 50 years. But in truth, the real cows that make Milka's milk chocolate so tender, come from small, family-run farms in the alps. What started out as an activation to re-design their product to feature these real cows, turned into a full campaign running in multiple markets. The work included point of sale key visual assets, and a large collection of behind-the-scenes social content to learn more about these cows. The final packaging was developed by Milka’s design agency, LPK.

Role: Design and Production // Art Direction: Hannah Smit